Shelby Baldwin

A Fort Worth native with over a decade of experience, Shelby was born into a family of hairdressers and has been immersed in the world of beauty from the start. She began her career in Austin, where she spent 10 years honing her craft before returning home a year and a half ago to start a new chapter—and to be closer to her growing nieces.

With a passion for connecting with women and helping them feel confident and beautiful, Shelby specializes in special occasion styling, extensions, and blonding services. Her mission is to inspire women to love and embrace who they are, inside and out.

Outside the salon, you’ll find her enjoying time outdoors, traveling, floral arranging, hunting for vintage fashion finds, or relaxing with her family. Her personal style is best described as eclectic—she’s drawn to western vintage vibes but loves a good athleisure look when she’s off the clock.

Specializations: Lived-in Blondes, Extensions, Bridal Styling
Education: Paul Mitchell the School Arlington
Instagram: @shelbybaldwinbeauty